Roman Puchko
CEO
Roman holds his master's degree from Wageningen University and has complemented it with the circular cities program accomplishment at the University of Amsterdam. Since co-founding ReThink in 2017, he has been promoting the implementation of green innovations in Ukraine and trying to unleash the country's potential in ensuring a circular transition for the European continent. Currently, Roman unites colleagues, like-minded people, and various stakeholders around his vision of ecologically sustainable and aesthetically beautiful reconstruction of the Ukrainian urban environment and infrastructure.
He loves cheesecakes, music, tennis, and beauty in everything. If you hear someone humming something in the office - it's him!
Natalie Shvets
Comms Lead
Natalie helps to highlight ReThink’s circular initiatives in Ukraine and beyond. Understanding the context is her key principle at work: take a helicopter view first, then dive into the details. Natalie has five years of experience in communications and marketing across social, educational, and environmental projects.
Her superpower? Empathy and the ability to connect with almost anyone. Forever learning person. Inspired by people, books, nature, and always on the go.
Natalie Fadeeva
Project Manager, Circular Communities
Natalie, a master of Sustainable Management from Uppsala University with over 8 years of hands-on experience in project management. Natalie's commitment to sustainability was recognized with the Swedish Institute Scholarship for Global Professionals. As a project manager, Natalie led educational and marketing projects at top-tier companies like Google.
At ReThink, Natalie is driving initiatives that translate circular economy principles into practical solutions for Ukrainian communities.
Svitlana Usychenko
Project Manager, Circular Urban Design
Svitlana specializes in spatial research and strategies for circular and resilient built environments. With an MSc in Architecture and Urban Design from Politecnico di Milano, she has enriched her expertise through diverse projects across Ukraine, advocating for green reconstruction and empowering local communities in urban development.
Her approach integrates data analysis with participatory connections to people's needs and the history of their spaces.
Kateryna Lopatiuk
Spatial Researcher, Circular Urban Design
An architect, data analyst, urban researcher, and designer, a former Visiting Researcher at Massachusetts Institute of Technology (MIT) with an educational background in “Urban Design” at Kyiv National University of Construction & Architecture. She is an invited specialist for the circularity projects, working on material reuse analysis as part of the ReThink team. Kateryna is an expert working on Ukrainian recovery projects.
Liza Makarytska
SMM
Liza spreads the word about ReThink and its circular projects across our Ukrainian media channels. She believes that Ukraine can be an environmentally conscious country, but we need to raise awareness and change outdated behavior now.
Liza is a total nature enthusiast. When she's not working, you'll find her hitting the trails on her bike or hiking to new destinations. Exploring new places is her absolute passion.
Alina Pavlenko
Junior Project Manager
Since 2019, she has been passionate about Circular Economy, leading her to get the Erasmus Mundus Scholarship to study in Austria and Norway. Now, as a PhD student at the National University of Kharkiv, she continues her research on Circularity. She has always aspired to apply knowledge to gain hands-on experience in her home country. She is thrilled to have found ReThink that aligns perfectly with her goals.
On a personal note, she adores her three dogs, has experience as an ESL teacher, and is very much a night owl (please don't talk to her in the morning!).
Lucy Zelenko
Junior Communications Manager
Lucy ignites ReThink's voice, weaving complex ideas into impactful and engaging messages. Her words resonate, gathering meaning and touching audiences. But Lucy's influence extends beyond communication. She has a remarkable ability to uplift spirits and spark inspiration, both within ReThink and for those she interacts with.
A true Gemini at heart, Lucy thrives on multitasking. When she's not crafting impactful communications, you might find her savoring a cup of matcha.
